Background
The average occupancy rate of private cars is only 1.5 persons/vehicle (BMVI, 2018), which leads to a high volume of traffic in everyday life, combined with traffic jams and overcrowded parking spaces as well as a high burden on the environment. At the same time, people without a vehicle of their own are restricted or even isolated by non-existent, complicated or excessively busy public transport connections. New solutions must increase the occupancy rate of cars in order to reduce the total number of cars and also increase overall mobility. Ride sharing services offer a solution that is not entirely new from the basic idea. Ride sharing is understood to mean the transport of passengers in a motor vehicle if this transport corresponds to the main purpose of the person travelling, namely to reach a destination and not to carry passengers for profit.
Aims
The aim was to increase interest and willingness to use ride-sharing services by identifying the reservations of current and potential users of ride-sharing services about sharing their own vehicle and taking a ride with other people and vehicles, and to provide recommendations for action to reduce these barriers to use.
Method
In an exploratory survey, current and potential users of ride-sharing services were interviewed about barriers to use and hypotheses were derived. These were validated in a subsequent confirmatory survey (online and paper questionnaires) and design recommendations were derived from them. Finally, the implemented design recommendations were evaluated on a prototype by means of a survey.
Results
The results were the identified acceptance and usage barrier factors for ride-sharing services. These were presented in targeted recommendations for action and provide a basis for increasing interest in and willingness to use ride-sharing.
Publications
Bettina Abendroth; Sarah Schwindt-Drews; Philip Joisten; Nina Theobald (2024): Ride-Sharing – Ansätze zum Abbau von Nutzungshemmnissen und zur Förderung von Akzeptanz. In: Sankt Augustin GfA (Hg.): Bericht zum 70. Arbeitswissenschaftlichen Kongress. Stuttgart: GfA-Press.
Schwindt, S., Joisten, P., Theobald, N., Abendroth, B. & Neumaier, J. (2023). Shared Mobility für jüngere und ältere Nutzer:innen ? Potenziale, Akzeptanz- und Hemmnisfaktoren. In Heike Prof. Dr. Proff (Hrsg.), Towards the New Normal in Mobility Technische und betriebswirtschaftliche Aspekte (S. 1011–1028). Springer Gabler.
Partner
Funding
The project Share(d) Image was funded by the Federal State of Hessen and the House of Logistics & Mobility (HOLM) GmbH under the funding code HA-Project-Nr.: 861/20-18.

