Megatrends such as networking, electrification and automation are already influencing the mobility behaviour of users today. However, the introduction of these technologies is only just beginning, so that the range and impact on future mobility behaviour are still largely open. While today individual means of transport are mainly used in isolation, significantly higher intermodality is to be expected in the future choice of means of transport. The basic prerequisite for this is comprehensive networking of the means of transport with the infrastructure, so that the user-side disclosure of data will become even more comprehensive.
Our research group contributes to the realization of future mobility concepts by investigating the motivation of the choice of means of transport, the driving pleasure of different means of transport as well as the user requirements for future intermodal mobility. In addition, we develop user-centered approaches that enable the user to control his data in a highly networked mobility environment.
Use of Gamification Elements to Support the Vehicle Guidance Task
Interactive elements, known as gamification elements, are being used in more and more everyday activities to encourage certain types of behaviour in people, while at the same time enhancing the user experience. The IAD is investigating to what extent gamification elements can be used to promote more ecological and safer driving, for instance.
Driving pleasure and driving experience of transport users
This project focuses on the effects of progressive vehicle automation on driving pleasure and the driving experience of drivers. The results regarding the driving pleasure of drivers and co-drivers form the starting point of the research.
Intermodal Mobility - A Sustainable Concept from the Perspective of Users?
To date, the car as an individual means of transport is still superior to public transport in many aspects. The aim of research at the IAD is to promote the acceptance of inter-modal transport research as a sustainable mobility concept from the users' perspective.